Bill Rasmussen conceived the concept of ESPN in late May 1978, after he was fired from his job with the World Hockey Association's New England Whalers. One of the first steps in Bill and his son Scott's (who had also been let go by the Whalers) process was finding land to build the channel's broadcasting facilities. The Rasmussens first rented office space in Plainville, Connecticut. However, the plan to base ESPN there was put on hold because of a local ordinance prohibiting buildings from bearing rooftop satellite dishes. Available land area was quickly found in Bristol, Connecticut (where the channel remains headquartered to this day), with funding to buy the property provided by Getty Oil, which purchased 85% of the company from Bill Rasmussen on February 22, 1979, in an attempt to diversify the company's holdings. This helped the credibility of the fledgling company, however there were still many doubters to the viability of their sports channel concept. Another event that helped build ESPN's credibility was securing an advertising agreement with Anheuser-Busch in the spring of 1979; the company invested $1 million to be the "exclusive beer advertised on the network. "