Disney Junior first launched as a programming block on Disney Channel on February 14, 2011 with Little Einsteins as the first program to air on the block. The Disney Junior channel was originally slated to launch in January 2012, but on July 28, 2011, the Disney-ABC Television Group pushed back the channel's launch date to an unspecified date in early 2012, and then the Disney-ABC Television Group announced that the channel's launch date is in February. On January 9, 2012, the Disney-ABC Television Group announced that Soapnet's closing date for most cable providers was scheduled for March 22, 2012. Disney Junior's 24-hour subscription channel counterpart officially launched the following day on March 23, at 12:00 a. m. Eastern Time with the Mickey Mouse Clubhouse episode "Mickey's Big Surprise" as the first program to air on the channel.  Programming featured on the channel's initial lineup included Jake and the Never Land Pirates, Mickey Mouse Clubhouse and freshman original series Doc McStuffins; the channel also launched a new short-form series A Poem Is. as well as the weekend movie block, the Magical World of Disney Junior.